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Norwegian Reward wins international award for best loyalty programme

Press release -

Norwegian Reward wins international award for best loyalty programme

Norwegian’s loyalty programme, Norwegian Reward, has been named the best loyalty programme at the prestigious Freddie Awards. Norwegian also received an award in the categories Best Promotion and Best Customer Service. The Freddie Awards are among the travel industry’s most internationally acclaimed awards.

Norwegian has won a Freddie Award in the categories Programme of the Year, Best Promotion and Best Customer Service. Norwegian was nominated in no less than six categories. The Freddie Awards are the largest annual global awards for loyalty programs within the travel industry. The ceremony was held in Washington D.C.

“Winning a Freddie Award truly is a great honour. This is a true recognition of our loyalty programme as the award is based entirely on members’ votes. We’ve been working hard to keep giving our loyal members better flights for less and we are particularly excited that this award coincides with the launch of our renewed Reward programme in May,” said May Haukedahl Wilson, VP Loyalty and Partnerships at Norwegian.

New benefits and more flexibility for Norwegian Reward members

Norwegian Reward is now being renewed with the same aim as before – to give Norwegian's customers cheaper flights and an even smoother journey. Earning CashPoints and benefits are still at the core of the programme. The more Reward members choose to fly with Norwegian, the more benefits they receive. Norwegian is also adding a range of new benefits for the most frequent flyers.

“Our members have told us that the benefits they can choose from are among the loyalty programme’s most important perks. In addition to greater flexibility when choosing benefits, our members now also can choose free overhead cabin bag as a benefit,” says May Haukedahl Wilson.

Norwegian Reward has won ‘Programme of the Year’ at the Freddies, the top prize in the Europe & Africa category, four times before. In 2020 alongside ‘Programme of the Year’, Reward won the Freddie for ‘Best Promotion’ for the advent calendar, as well as ‘Best Customer Service’ and ‘Best Affinity Credit Card’. Over the years, Reward has also won several other awards, including the Freddie for ‘Best Up-and-Coming Loyalty Programme.’

Read more about all Norwegian’s awards here.

An overjoyed Norwegian Reward team accepted the Freddie Award for Program of the Year, Best Customer Service and Best Promotion. From left to right: Hollie Rebollo Morten, May Haukedahl Wilson and Christer Buen.



About Norwegian

Norwegian is the largest Norwegian airline and one of Europe’s leading low-cost carriers. The company has around 4,500 employees and offers a comprehensive route network between Nordic countries and destinations in Europe. Since 2002, more than 300 million passengers have flown with Norwegian. The most important task has been to offer affordable plane tickets to all and to offer more freedom of choice along the journey.

Norwegian is a driving force for sustainable solutions and the transformation of the aviation industry. The company’s goal is to reduce its CO2 emissions by 45 percent within 2030. To this means, the company is renewing its fleet, promoting sustainable aviation fuel, reducing its waste, and using wind and weather data to calculate the most efficient fuel-saving flights routes. Norwegian wants to become the sustainable choice for its passengers.


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The Norwegian group is a leading Nordic aviation company, headquartered at Fornebu outside Oslo, Norway. The company has over 8,200 employees and owns two of the prominent airlines in the Nordics: Norwegian Air Shuttle and Widerøe’s Flyveselskap. Widerøe was acquired by Norwegian in 2024, aiming to facilitate seamless air travel across the two airline’s networks.

Norwegian Air Shuttle, the largest Norwegian airline with around 4,700 employees, operates an extensive route network connecting Nordic countries to key European destinations. In 2023, Norwegian carried over 20 million passengers and maintained a fleet of 87 Boeing 737-800 and 737 MAX 8 aircraft.

Widerøe’s Flyveselskap, Norway’s oldest airline, is Scandinavia’s largest regional carrier. The airline has more than 3,500 employees. Mainly operating the short-runway airports in rural Norway, Widerøe operates several state contract routes (PSO routes) in addition to its own commercial network. In 2023, the airline had 3.3 million passengers and a fleet of 48 aircraft, including 45 Bombardier Dash 8’s and three Embraer E190-E2's. Widerøe Ground Handling provides ground handling services at 41 Norwegian airports.

The Norwegian group has sustainability as a key priority and has committed to significantly reducing carbon emissions from its operations. Among numerous initiatives, the most noteworthy is the investment in production and use of fossil-free aviation fuel (SAF). Norwegian strives to become the sustainable choice for its passengers, actively contributing to the transformation of the aviation industry.