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Norwegian launches new eShop for loyalty points earning at UK’s leading online retailers

Press release -

Norwegian launches new eShop for loyalty points earning at UK’s leading online retailers

  • First low-cost airline loyalty scheme in UK to launch eShop for points earning
  • New eShop features almost 1,000 popular UK retailers where members earn points
  • Competition launched offering the chance to win £1,000 worth of points

Low-cost airline Norwegian’s loyalty programme, Norwegian Reward, is continuing its UK expansion by launching the Reward eShop with Collinson Group, the first loyalty points earning eShop offered by a low-cost airline in the UK. Norwegian Reward members can now earn points for online shopping at nearly 1,000 UK retailers including, Tesco, John Lewis and Marks and Spencer, which will help reduce the cost of Norwegian flights.

Norwegian Reward is the loyalty programme of Europe’s third largest low-cost airline, Norwegian. It is free to join and members earn CashPoints, the programme’s currency, which reduces the cost of flights with Norwegian. CashPoints can pay for Norwegian flights partially or in full and can be used to pay for extras such as checked baggage and seat reservation without any restrictions.

The Reward eShop offers a selection of almost 1,000 of the UK’s favourite retailers where Norwegian Reward members earn CashPoints for online purchases with supermarkets, department stores, utility companies, electricals, clothing and fashion, home and garden, and more. Members can browse, shop and earn a percentage of their total spend in CashPoints or a fixed number of CashPoints per purchase and receive discount vouchers.

Norwegian is also launching a competition to mark the new Reward eShop, giving one lucky customer a chance to win 10,000 CashPoints worth around £1,000, enough for a pair of return flights from London to New York, simply by shopping at the Reward eShop. Five runner-up prizes of 2,000 CashPoints worth around £200 are also available.

Brede Huser, SVP at Norwegian Reward said: “Norwegian Reward is quickly growing its partner network in the UK to give more choices to our members and to make their money travel further when flying with Norwegian.

“This is the first time we are giving our UK members a fast and simple way to earn CashPoints from everyday online purchases at nearly 1,000 leading UK retailers.

“Now Norwegian Reward members can convert CashPoints earned from their weekly grocery shop into high quality, affordable flights to Europe and worldwide with Norwegian.”

James Berry, E-Commerce Director, Collinson said: “Norwegian always strives to create value and improve the member experience at every turn, and their approach aligns perfectly with ours. We are very excited to be working with them on the launch of the Reward eShop, which we are confident will deliver great returns for both Norwegian and its members.”

“By making CashPoints available through a wide range of popular online retailers, Norwegian Reward is offering its members more opportunities to engage with Norwegian, and rewarding them for something as simple as their everyday online shopping.”

The Reward eShop is powered by Collinson Group, which has relationships with more than 4,000 retailers worldwide, allowing Norwegian Reward members to earn CashPoints at online retailers. Members can access the Reward eShop on desktop, mobile or tablet where they will benefit from the same prices, discounts and bonus offers offered directly by the retailers while earning CashPoints on every purchase.

Norwegian Reward has more than 700,000 members in the UK and nearly 5.5 million members worldwide earning exclusive benefits and cost savings on Norwegian flights. Members can also choose from a new reward every sixth flight of either free baggage, free seat reservation, free fast track or a CashPoint boost, which is valid for use for up to 12 months.

The airline will be taking off its biggest summer ever with 10 new transatlantic routes from Edinburgh, Belfast and three cities in Ireland to the USA using the brand-new Boeing 737 MAX, where Norwegian Reward members can also earn CashPoints on flight bookings.


About Norwegian Reward

Norwegian Reward is the award-winning loyalty programme of Europe’s third largest low-cost airline, Norwegian. The loyalty programme launched in 2009 and currently has almost 5.5 million members worldwide earning CashPoints which helps reduce the cost of travel with Norwegian. Norwegian Reward won the “Best up-and-coming Award” at the 2016 Freddie Awards.


Norwegian in the UK:

  • Norwegian carries 5.2 million UK passengers each year from London Gatwick, Edinburgh, Birmingham and Manchester Airports to 50 destinations worldwide
  • Norwegian is the third largest airline at London Gatwick, with 4.6 million yearly passengers, and with more than 800 UK-based pilots and cabin crew
  • In 2014, Norwegian introduced the UK’s first low-cost, long haul flights to the U.S. - the airline now flies to 7 U.S destinations with fares from just £139 one way
  • Norwegian is the only airline to offer free inflight WiFi on UK flights to more than 30 European destinations
  • The airline has one of the youngest aircraft fleets in the world with an average age of 3.6 years, including next-generation Boeing 787 Dreamliners and Boeing 737-800s
  • Norwegian has been voted ‘Europe’s best low-cost carrier’ by passengers for four consecutive years at SkyTrax World Airline Awards from 2013-2016, along with being awarded the ‘World's best low-cost long-haul airline’ in both 2015 and 2016

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Norwegian was founded in 1993 but began operating as a low-cost carrier with Boeing 737 aircraft in 2002. Since then, our mission has been to offer affordable fares for all and to allow customers to travel the smart way by offering value and choice throughout their journey.

Norwegian has been voted Europe’s Best Low-Cost airline by Skytrax for six consecutive years and won Airline Program of the Year Europe & Africa at the Freddie Awards for four consecutive years. Since 2012, Norwegian has won over 55 awards for our service, product, and innovation in the industry.

We were the first airline in the world to join the UN Climate Secretariat’s climate action-initiative in 2019, pledging to work systematically to become carbon neutral by 2050.

Norwegian operates a short haul network across the Nordics and to key European destinations providing customers with excellent quality at affordable fares.