Norwegian introduces new slimline seats to transatlantic flights on 737 MAX

Press release -

Norwegian introduces new slimline seats to transatlantic flights on 737 MAX

  • Airline introduces slimmer, seats on first of 12 737 MAX aircraft in 2018
  • New lighter seats give passengers enhanced comfort and more space
  • Cabin upgrade introduced a year after first transatlantic flights from Edinburgh

Norwegian has taken delivery of its first Boeing 737 MAX aircraft with an upgraded cabin of new slimline seats that are specifically designed for more comfort on longer routes and will give taller passengers more personal space.

Europe’s third largest low-cost airline has more than 100 Boeing 737 MAX on order and will take delivery of 12 brand new Boeing 737 MAX aircraft in 2018. The aircraft service Norwegian’s transatlantic routes to New York and Providence near Boston, from the UK and Ireland and as part of the airline’s fleet modernisation plan, the 737 MAX will replace older Boeing 737-800s on short-haul routes.

On the one-year anniversary of launching nonstop transatlantic flights to smaller cities on the US East Coast, Norwegian has enhanced the passenger experience on its Boeing 737 MAX by introducing the brand new RECARO 3710C seat.

The new slimmer 189 leather seats have 30” seat pitch and measures 17.2” wide and are designed to add space at knee-level giving customers additional comfort on Norwegian’s newest 737 MAX.

Each seat weighs around 10kg - 1kg less than the older model, which reduces the weight of the aircraft by more than 200kg overall. The lower aircraft weight reduces fuel burn and Norwegian’s operating costs which allows the carrier to continue delivering affordable fares and an environmentally friendly service.

Thomas Ramdahl, Chief Commercial Officer at Norwegian said: “More than 370,000 customers have flown Norwegian between the UK & Ireland and the US East Coast and now thousands more passengers can fly in slimmer seats that provide more space for the longer flights.

“The Boeing 737 MAX’s versatility can provide passengers with lower fares on direct transatlantic routes and shorter flights as we plan to replace older aircraft as we maintain a young, modern and fuel-efficient fleet.”

Dr. Mark Hiller, CEO and Shareholder of RECARO Aircraft Seating said: “We are delighted and proud, that Norwegian is the first customer for our new BL3710 seat. The seat embodies RECARO’s high quality standards and design principles, while setting all new standards in economy class. With an ideal balance between lightweight design and comfort, RECARO supports the airline to offer their passengers enhanced living space and outstanding comfort.”

Norwegian was the European launch customer for the Boeing 737 MAX in 2017 and has commenced operating its newest Boeing 737 MAX (reg. EI-FYG) featuring the new RECARO seat from May 2018. The airline will retrofit the existing fleet of six Boeing 737 MAX aircraft delivered last year.

The 737 MAX currently services New York Stewart International and Providence airports on the US East Coast which provides good access to the metropolitan centres of New York City and Boston in addition to tourist attractions in New York State and New England.

Pilot opportunities to fly the Boeing 737 MAX are currently available at www.careers.norwegian.com

  • ENDS

Topics

Norwegian in the UK and Ireland:

  • Norwegian carries 5.8 million UK passengers each year from London Gatwick, Edinburgh and Manchester Airports to 50 destinations worldwide
  • Norwegian is the third largest airline at London Gatwick, with 4.6 million yearly passengers, and with more than 1,000 UK-based pilots and cabin crew
  • In 2014, Norwegian introduced the UK’s first low-cost, long haul flights to the U.S. - the airline now flies to 11 U.S destinations, Buenos Aires and Singapore
  • In 2017, Norwegian also launched affordable transatlantic flights from Edinburgh, Belfast, Dublin, Cork and Shannon to the US East Coast, using the brand new Boeing 737 MAX aircraft
  • Norwegian is the only airline to offer free inflight WiFi on UK flights to more than 30 European destinations
  • The airline has one of the youngest aircraft fleets in the world with an average age of 3.7 years, including next-generation Boeing 787 Dreamliner, Boeing 737 MAX and Boeing 737-800s
  • Norwegian has been voted ‘Europe’s best low-cost carrier’ by passengers for five consecutive years at SkyTrax World Airline Awards from 2013-2017, along with being awarded the ‘World's best low-cost long-haul airline’ in 2015, 2016 and 2017
  • Norwegian Reward is the airline's free to join award-winning loyalty programme offering members CashPoints and Rewards that reduce the cost of Norwegian flights

Contacts

For journalists only

For journalists only

Press contact Norwegian Press Office +47 815 11 816
Marketing/sponsorhip requests: marketing@norwegian.com

Marketing/sponsorhip requests: marketing@norwegian.com

Press contact Marketing/sponsorship requests: marketing@norwegian.com

Norwegian.com

The Norwegian group is a leading Nordic aviation company, headquartered at Fornebu outside Oslo, Norway. The company has over 8,200 employees and owns two of the prominent airlines in the Nordics: Norwegian Air Shuttle and Widerøe’s Flyveselskap. Widerøe was acquired by Norwegian in 2024, aiming to facilitate seamless air travel across the two airline’s networks.

Norwegian Air Shuttle, the largest Norwegian airline with around 4,700 employees, operates an extensive route network connecting Nordic countries to key European destinations. In 2023, Norwegian carried over 20 million passengers and maintained a fleet of 87 Boeing 737-800 and 737 MAX 8 aircraft.

Widerøe’s Flyveselskap, Norway’s oldest airline, is Scandinavia’s largest regional carrier. The airline has more than 3,500 employees. Mainly operating the short-runway airports in rural Norway, Widerøe operates several state contract routes (PSO routes) in addition to its own commercial network. In 2023, the airline had 3.3 million passengers and a fleet of 48 aircraft, including 45 Bombardier Dash 8’s and three Embraer E190-E2's. Widerøe Ground Handling provides ground handling services at 41 Norwegian airports.

The Norwegian group has sustainability as a key priority and has committed to significantly reducing carbon emissions from its operations. Among numerous initiatives, the most noteworthy is the investment in production and use of fossil-free aviation fuel (SAF). Norwegian strives to become the sustainable choice for its passengers, actively contributing to the transformation of the aviation industry.

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