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Stine Steffensen Børke, VP Marketing at Norwegian
Stine Steffensen Børke, VP Marketing at Norwegian

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Stine Steffensen Børke, VP Marketing at Norwegian, on the viral ad “Brad is single”

Stine Steffensen Børke, VP Marketing at Norwegian explains:

"This past week you may have come across a ‘single’ Norwegian advert that hopefully made you chuckle. In the days following the tumultuous split of one of celebrities’ royal couples, we’re delighted to have produced a simple advert that has gone viral with the ‘Brad is single’ caption.

"It’s a great example of how simplicity in real-time marketing can elevate brands in an increasingly crowded space. It also shows that as a business, you don’t need bottomless budgets to achieve great exposure to your brand.

"For an advert that was placed in just three newspapers in three different European countries, shows that it could still have global reach potential through social media, traditional marketing and PR techniques to amplify a message.

"We’re delighted with the countless messages praising the creativity behind the ad and now that it has gone viral, we look forward to continuing spreading the message that Norwegian offers consumers, high quality flights at affordable fares to the world’s top destinations – even if you’re looking to hook up with a newly single celebrity!"



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Norwegian is the largest Norwegian airline and one of Europe’s leading low-cost carriers. The company has around 4,500 employees and offers a comprehensive route network between Nordic countries and destinations in Europe. Since 2002, more than 300 million passengers have flown with Norwegian. The most important task has been to offer affordable plane tickets to all and to offer more freedom of choice along the journey.

Norwegian is a driving force for sustainable solutions and the transformation of the aviation industry. The company’s goal is to reduce its CO2 emissions by 45 percent within 2030. To this means, the company is renewing its fleet, promoting sustainable aviation fuel, reducing its waste, and using wind and weather data to calculate the most efficient fuel-saving flights routes. Norwegian wants to become the sustainable choice for its passengers.