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Stine Steffensen Børke, VP Marketing at Norwegian
Stine Steffensen Børke, VP Marketing at Norwegian

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Stine Steffensen Børke, VP Marketing at Norwegian, on the viral ad “Brad is single”

Stine Steffensen Børke, VP Marketing at Norwegian explains:

"This past week you may have come across a ‘single’ Norwegian advert that hopefully made you chuckle. In the days following the tumultuous split of one of celebrities’ royal couples, we’re delighted to have produced a simple advert that has gone viral with the ‘Brad is single’ caption.

"It’s a great example of how simplicity in real-time marketing can elevate brands in an increasingly crowded space. It also shows that as a business, you don’t need bottomless budgets to achieve great exposure to your brand.

"For an advert that was placed in just three newspapers in three different European countries, shows that it could still have global reach potential through social media, traditional marketing and PR techniques to amplify a message.

"We’re delighted with the countless messages praising the creativity behind the ad and now that it has gone viral, we look forward to continuing spreading the message that Norwegian offers consumers, high quality flights at affordable fares to the world’s top destinations – even if you’re looking to hook up with a newly single celebrity!"


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Norwegian was founded in 1993 but began operating as a low-cost carrier with Boeing 737 aircraft in 2002. Since then, our mission has been to offer affordable fares for all and to allow customers to travel the smart way by offering value and choice throughout their journey.

Norwegian has been voted Europe’s Best Low-Cost airline by Skytrax for six consecutive years and won Airline Program of the Year Europe & Africa at the Freddie Awards for four consecutive years. Since 2012, Norwegian has won over 55 awards for our service, product, and innovation in the industry.

We were the first airline in the world to join the UN Climate Secretariat’s climate action-initiative in 2019, pledging to work systematically to become carbon neutral by 2050.

Norwegian operates a short haul network across the Nordics and to key European destinations providing customers with excellent quality at affordable fares.